iCan AAL Project end user partner Materia Group (Agecare) has participated in several sessions of the European Week of Active & Healthy Ageing #EWAHA) event between the 2nd and 6th of November, 2020. The event has been full of innovative and varied debates and panels and featured a series of discussions and webinars related to active and healthy ageing. The event also presented the AAL Smart Ageing Prize who will showcase the successes of entrepreneurs in the healthy ageing domain. A number of high-profile leaders from international bodies, members of the European Parliament, and a range of other policy makers and experts on health, care and ageing were also participating in the event.